Are ‘Clean’ Beauty Products Really Clean? How to Read Between the Labels
Walk into any beauty aisle today and you’ll be greeted with a sea of pastel packaging, leafy logos, and words like “natural,” “green,” and “non-toxic.” It all looks so clean… but how clean is it, really? The clean beauty market has exploded in recent years, but with that growth comes a major gray area: there’s no universal standard for what “clean” even means. Many brands use the term to attract health-conscious buyers—without always delivering on
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